Are you looking for beauty you recognize? So were we.

We started Powder because we were struggling to find effective beauty products which made us feel good about ourselves, and we were underwhelmed by what’s available in the local market. So, we searched high and low to bring together a selection of products which remedy our flaws and enhance rather than conceal our natural beauty.

We love sharing our findings, tips, and recommendations so we aim to take the guesswork out of the process and are committed to curating products which leave you feeling happy and confident in your own (glowing) skin.

Founded by beauty addicts Ayat Toufeeq and Amina Grimen, we do not sell anything that we haven’t tried ourselves and which hasn’t been reviewed by many other beauty junkies like ourselves with delightful results. All of our products are tried, tested and sourced from an authorized distributor or directly from the manufacturer so we can guarantee their authenticity.

 For any questions, distribution enquiries or product suggestions (which we always, always welcome and get very excited about) please get in touch.

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